This is an archive of the Last Click City blog, which was published at lastclick.city from 2019 to 2024.
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From the Last Click City archive.
October 17, 2020
Advertising Features significantly increase functionality in GA and are necessary if you want to have the opportunity to remarket your website visitors using Google Analytics data. The main advantages of these Advertising Features are as follows: Continue reading
July 29, 2020
A session is a crucial concept of the Google Analytics data hierarchy. Understanding sessions is essential for web analysts of any level. In this article, I will list every case when a new GA session restarts, including some little-known ones. Continue reading
June 30, 2020
Before evaluating your website efficiency with the bounce rate, define your website goals clearly. Does your goal involve multiple-page visits or events (in other words, multiple requests to the GA servers)? If it doesn’t, a high bounce rate will probably be acceptable. Continue reading
May 7, 2020
BigQuery export for Google Analytics is one of the most powerful tools, which can show you up to three of the steps preceding goal completion. But, to my bewilderment, there isn’t an option to obtain a similar report which can show you the reverse top paths to a particular page. Such reports can undoubtedly be useful in many cases when a user’s journey to a specific page needs to be analyzed. Let’s try to build it using BigQuery. Continue reading
May 6, 2020
BigQuery export for Google Analytics is one of the most powerful tools you can use to understand and get the most out of your data for proper marketing and business decisions. But what exactly makes BigQuery so impressive? And why should you consider investing your precious time and effort in the export configuration? Continue reading
April 24, 2020
There are a few ways to create an event funnel in Google Analytics. The first is the default events flow report but everyone who has tried this report will know that it’s only suitable for the superficial analysis of small resources. When you work with data of a significant size it’s impossible to avoid sampling and therefore, it is challenging to analyze certain events. Continue reading
April 8, 2020
Google Analytics does not provide its users with heatmaps, but it does enable a site visitor’s behavior to be analyzed using Page analytics plugin for Google Chrome. Page Analytics is not a heatmap, but it shows the clicks distribution between different links on the analyzed page. Continue reading
February 22, 2020
Google Analytics provides us with a large number of useful dimensions that help us understand what is happening on the website. But to make full use of GA opportunities, you should definitely use custom dimensions. Only custom dimensions will allow you to get a lot of data that are not tracked automatically, e.g., you can export some information from your CRM or add some domain-specific dimensions. Continue reading
August 16, 2019
Usually, Google Analytics implementation includes a few steps such as testing the tag, configuring the settings in the Admin panel and setting up all necessary permissions and integrations. It can be quite easy – especially if you are new to GA – to miss something important. Continue reading
June 28, 2019
Suppose that you have a particular landing page on your website, and you want to understand how it works for new users: how often they abandon the site after visiting this page or, for those who continue, which pages they visit afterwards. You could try to find these data in Google Analytics – it appears that the Navigation Summary report was invented for exactly this purpose and, to some extent, this is true. Continue reading
June 3, 2019
Let’s imagine that someone has posted a few articles that lead to your website, and you are able to find the data about this traffic source under the /referral section (because the links posted are https, luckily). Continue reading
February 24, 2019
Let’s imagine that we need to analyze the number of users who have visited two particular webpages during the last year. We want to know how many of them have visited Page A, how many Page B and how many have visited both pages during the period. Continue reading
February 5, 2019
Understanding top conversion paths can be a crucial part of the customer journey analysis and an important step towards better understanding of how marketing channels cooperate. It is particularly useful to know the top paths to conversion when planning marketing and advertising budgets. Continue reading
January 24, 2019
Today, we will talk about the custom event trigger using one of our case studies, in which we used Google Tag Manager custom event to track a user’s interaction with a simple promo game on one of our landing pages. Continue reading
January 19, 2019
Assisted conversions can be a rather valuable metric in a number of cases when there is a need to determine whether a piece of content or an online marketing campaign has contributed to a long-term conversion path. However, an assisted conversions report has a number of limitations. Continue reading
January 9, 2019
In our work we quite often use various Google Analytics reports to evaluate the channels and the campaign’s performance. While most of the standard reports are a perfect place to superficially check the metrics and get some basic information, multi-channel funnels reports are used when there is a need for a little more sophisticated analysis. Continue reading
