This is an archive of the Last Click City blog, which was published at lastclick.city from 2019 to 2024.
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From the Last Click City archive.
April 10, 2020
Accurate attribution is crucial for marketing and business. And today we will implement the Markov Chain attribution model, using python, to evaluate the contribution of channels’ performance to overall marketing activities. Continue reading
October 2, 2019
To accurately evaluate marketing efforts, proper attribution is crucial. These days, increasingly diverse approaches are being suggested by vendors to help advertisers in this domain gain deeper insights into how different touchpoints, channels and campaigns contribute to overall marketing outcomes. Continue reading
